“The role of sport in a post-virus society” – Guy Horne

SportWorks TALKS – #MeetTheMembers series

In 2003, the fatal severe respiratory syndrome (SARS) first appeared in southern China and spread across borders, prompting schools to close across Asia and hundreds to be quarantined in Hong Kong.  Guy Horne worked for IEC in Sports, a Stockholm-headquartered sports marketing agency and lived in Hong Kong during that time.  He observed first hand the changes in the population’s social behaviour post-SARS, their choice of leisure activities and the staging and impact of international sport and cultural events to signify the end of the health crisis. In this webinar, Guy will draw on his experiences in Asia in 2003 to lead a discussion on the role sport may play in our post-Covid-19 world.

Guy Horne is the Managing Director of H&A Media. H&A Media produces tailored sports media content for international federations, brands and destinations, from our offices in Lausanne and Beijing.  He has spent much of his working life in Asia, starting as an environmental research expedition leader in Southern China.  As the Chinese economy opened to the world, he made a rapid conversion to sports marketing and spent the next 20 years as one of the pioneers across the Asia Pacific region.  Clients have included the Chinese Football Association, Olympic Council of Asia, D.P.R.Korea Olympic Committee, FIVB, FIG, FINA and the Asian Table Tennis Union.

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