“Managing Sponsorship Sales during a Pandemic” – Mario Medeiros

SportWorks TALKS – #MeetTheFederations series

The COVID-19 pandemic is having a significant impact on every aspect of life, including how people shop for their necessities and their not-so-necessities. Sporting Events and Sporting Institutions are facing challenges to adjust to this new global scenario. How corporate sponsorship is behaving nowadays? Which business industries are trends and expected to grow business? Which are to decline? Can the sports industry still secure Sponsors in 2020? 

Mario Medeiros, Brazilian national, has 15 years of experience in sports marketing, business negotiations, sponsorship, and sales strategies development. He has a track record of over USD 400 million in revenue generated in sponsorship and commercial actions for global sporting properties. Mario has a Master’s degree in Sports Administration granted by Swiss Educational Authorities and the International Olympic Committee, a bachelor in Communications and Certification in Strategic Negotiations granted by Harvard Business School. Mario Medeiros currently works at the International Volleyball Federation (FIVB) as the Organization’s Commercial Director. 

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