Beach Wrestling World Series: New Vibe! – Gordon Templeman

Beach wrestling sounds like a bit of an oxymoron. The tranquillity of the beach mixed with the physicality of wrestling may seem like an odd combination – but Gordon Templeman, Director of Commercial Operations & Communications at United World Wrestling (UWW), is here to tell us why it makes perfect sense. Seven years ago, wrestling hit a rough patch when it was removed from the Olympic programme. In an effort to re-establish the connection, they hit the reset button, regained their status, and have since continued to innovate. Enter the Beach Wrestling World Series, which boasts equal weight classes for both men and women. In this #sportworkstalk, Templeman tells us how United World Wrestling has leveraged the series format along with storytelling to build an engaged fanbase. Don’t miss out on the fascinating origin story of this dynamic sport.

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