First played in 1895 in USA, volleyball has been a mainstay of the Olympics since Tokyo 1964. But the last decade has been game-changing for the sport. As one of the most gender-balanced sports on the Olympic calendar, volleyball has come forward leaps and bounds in terms of popularity – having been the most watched sport at Rio 2016. But how did this happen? It was all about a change in perspective.
“Sport is all about storytelling” as was succinctly put by Luiz Fernando Lima – Chairman of Volleyball World – when discussing the recent growth of the game. Leading the way in revolutionising the audio-visual experience, he spoke of how the sport has changed its perspective to position itself to be more fan-friendly. He lives by the words, “No Content, No Business”, as he has overseen the growth of the game to become one of the most popular sports on social media. Listen to our TALK with Luiz Fernando Lima, to get an insight of how volleyball has achieved so much and their path ahead.Recommend0 recommendationsPublished in